Confidence · Clarity · Profit
Stop losing your hard-earned profit to hidden shop costs and pricing anxiety. The Woodworkers Pricing & Profit Toolkit calculates every build from your real numbers — materials, labor, and overhead — so you can stop guessing what to charge and start keeping a real profit.
Stop losing hard-earned profit to hidden shop costs and pricing anxiety. Calculate every build using your real materials, labor, and overhead — so you know what to charge and what you will actually keep.
$69 one-time · Instant digital download · 30-day money-back guarantee
Build with peace of mind, quote with confidence, and finally get paid what your work is worth.
Final selling price
$1,394.07
Your entire shop’s health, completely under control
Your Shop at a Glance
Total Pricing Confidence
Never second-guess your quotes or feel anxious when a customer asks for a breakdown.
Fair Pay for Every Hour
Stop working for less than minimum wage and start protecting your hard-earned labor time.
Protected Business Profit
Ensure every build covers its own materials, waste, and shop overhead before it leaves the door.
Complete Shop Control
Know exactly how your business is doing with a single, clear dashboard that tracks your true health.
Total Pricing Confidence
Never second-guess your quotes or feel anxious when a customer asks for a breakdown.
Fair Pay for Every Hour
Stop working for less than minimum wage and start protecting your hard-earned labor time.
Protected Business Profit
Ensure every build covers its own materials, waste, and shop overhead before it leaves the door.
Complete Shop Control
Know exactly how your business is doing with a single, clear dashboard that tracks your true health.
The real problem
Most underpriced work comes from the same place: a price built on materials and a hunch. The build is excellent. The math is incomplete.
A project can look profitable while the hidden costs quietly eat the margin — and you don’t find out until the money’s spent and the piece is out the door. Multiply that by a season of craft shows and custom orders, and a busy shop can end up working for less than minimum wage.
Nobody spends hours at the bench so a customer can pay less than they would at a big-box store. Good work is worth a real price. Guessing at that price is how good work ends up paying less than minimum wage.
Pricing against other sellers doesn’t fix it. Many of them are missing the same numbers — matching their prices just joins the race to the bottom.
The shift
I’ve been there
“I built this because I was sick of guessing what I should charge instead of knowing my real costs and margins.”
The workflow
The workbook is deep, but the path through it is simple — and the Start Here tab walks you through every step.
The toolkit
This isn’t a pricing calculator bolted to a spreadsheet. It’s a connected system: your shop settings feed your prices, your prices feed your quotes, your quotes feed your orders and your dashboard. Enter a number once and it works everywhere.
How it earns its keep
Materials Library
Store your materials once — lumber, hardware, finishes, consumables — with real supplier costs, units, and a waste factor for each. Every product you price pulls from the same library, so a price is never built on a guess about what walnut costs this month.
Pricing Calculator
Pick a product and its full recipe loads automatically. Add your build time, and the calculator returns a suggested selling price with the complete breakdown: materials, labor, overhead, fees, profit, margin, and — the number that matters most — what the job actually pays you per hour.
This build returns
Product Master & Product Catalog
Each product gets a recipe — its materials, quantities, and labor — built once and saved. Priced products land in your catalog with their costs, margins, and selling prices, ready to drop into any quote or order. No more rebuilding the same math every time someone asks for a cutting board.
Quote & Proposal Builder
Pull saved products into a clean, customer-ready quote with line items, discounts, delivery, deposit, and terms. Because every line comes from your real costs, you know the margin on the quote before you send it — and you can defend every number on it.
Order Tracker
Logged quotes become orders you can actually manage: production stage, payment status, deposits received, balances due, delivery dates. The days of finding out at tax time which customers never paid their balance are over.
Profit Dashboard
Revenue, profit, margin, and profit per hour — for the whole shop, not just one job. Monthly trends, orders by stage, top products, and a workshop health score tell you what’s working, what’s slipping, and where the next dollar of profit is hiding.
What one corrected price is worth
Here’s the sample build that ships inside the workbook — a farmhouse dining table with $179 in materials and 14 hours of build time.
Price it the common way — materials × 3 — and you’d ask $537. After materials and overhead, that leaves about $18.60 an hour for your labor, and zero profit for the business.
The toolkit prices the same table at $1,394: your labor paid at a real rate, overhead covered, and $487.92 of actual profit at a 35% margin. One corrected price on one table is worth several times the cost of the toolkit.
Illustrative example using the workbook’s built-in sample data — your costs, rates, and prices will be your own.
Materials × 3
$537
Toolkit price
$1,394
Not a generic template
Generic business spreadsheets assume you buy inventory and resell it. You don’t. You turn boards, hardware, finish, and hours into a product — with waste on every cut and overhead on every shop day. That’s the math this workbook was built for.
What you get
Before you buy
A current desktop version of Microsoft Excel — Microsoft 365 or Excel 2019 and newer, on Windows or Mac. The workbook uses standard Excel features, no add-ins.
No. The workbook is built and tested for Microsoft Excel. Importing it into Google Sheets isn’t supported and will break formatting and features.
No macros. Everything runs on standard Excel formulas, so there are no security warnings to click through and nothing to enable.
No. It’s a one-time purchase. The file is yours, and your data lives in your copy on your computer.
You’re covered by a 30-day money-back guarantee. If the toolkit isn’t a fit, email me within 30 days of purchase and I’ll refund you in full — no questions asked.
Yes — that’s the point. You enter your own materials, costs, waste factors, labor rate, overhead, and products. The Lists Manager also lets you customize the dropdown categories to match your shop.
Yes. It was designed around custom and made-to-order work: build a recipe for the piece, price it with your real costs and time, quote it, and track the order through delivery.
Yes. You set your labor rate and overhead in Shop Settings once, and every price includes them — along with materials, waste, delivery, fees, and your profit target.
Yes. The Quote & Proposal Builder produces a clean, customer-ready quote with line items, discounts, delivery, deposit required, and terms — built from your saved products.
Yes. The Order Tracker follows every order’s production stage, deposits received, balances due, and delivery — and feeds the Profit Dashboard.
Yes. The Start Here tab walks you through setup step by step, every tab has its own instructions, and the built-in Help Center covers each section of the workbook. The Woodworking Pricing Masterclass explains the pricing principles behind the math.
Yes. You get the workbook as a digital download right after purchase — no waiting, nothing shipped.
The workbook is designed for desktop Excel, where you’ll do your pricing and quoting. You can open it in Excel’s mobile apps to look numbers up, but it’s built to be worked in on a computer.
Still have a question?
Send a note and you’ll get an answer from the woodworker who built the toolkit — not a support queue.
Woodworkers Pricing & Profit Toolkit
Every project you price by guess is a project that might be paying you less than minimum wage. Put your real numbers to work instead.
One-time purchase · Instant digital download · Microsoft Excel · No subscription · 30-day money-back guarantee
